Health Report Quarterly Magazine
To better target educated, insured women with children—a desirable demographic for the hospital—Smith revamped Health Report’s editorial focus, writing style, design and visuals to make it more contemporary and engaging. The reconceived magazine was developed to convert more consumers into patients, help reenergize the organization’s brand and drive traffic to the hospital’s redesigned website.
Lake Forest Hospital History Book
LaSalle Investment Management Annual
Loyola Medicine Transplant Center Branding
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