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University of Chicago
Booth School of Business

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

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Chicago Booth Harper Center Exterior

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

smith booth exterior. smith booth exterior. smith booth exterior. smith booth exterior.