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Exterior Branding for University of Chicago

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

Category
Environmental

Related
Chicago Booth Harper Center Interior
DTZ Environmental
NORC Environmental

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Chicago Booth Harper Center Exterior

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

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Category
Environmental

Related
Chicago Booth Harper Center Interior
DTZ Environmental
NORC Environmental