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University of Chicago
Booth School of Business

Harper Center Branding

Smith transformed the blank walls within Chicago Booth’s new Harper Center with oversized profiles of selected students, alumni and faculty. The exhibits enable the university to communicate its heritage and the value of a Booth MBA in an inspiring way to prospective students and visitors—without resorting to explicit promotional messaging.

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Chicago Booth Harper Center Interior

Harper Center Branding

Smith transformed the blank walls within Chicago Booth’s new Harper Center with oversized profiles of selected students, alumni and faculty. The exhibits enable the university to communicate its heritage and the value of a Booth MBA in an inspiring way to prospective students and visitors—without resorting to explicit promotional messaging.

Harper Center Interior Branding. Harper Center Interior Branding. Harper Center Interior Branding. Harper Center Interior Branding.