University of Chicago
Booth School of Business
Smith transformed the blank walls within Chicago Booth’s new Harper Center with oversized profiles of selected students, alumni and faculty to tell the university’s brand story from different vantage points. The exhibits enable the university to communicate its heritage and the value of a Booth MBA in an inspiring way to prospective students and visitors—without resorting to explicit promotional messaging.
Chicago Booth Harper Center Exterior
Northwestern Kellogg School of Management Environmental Design
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