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Month: September 2015

Month: September 2015


Archives

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brand development
creativity
design

The Case for Creative Work

“It’s a clever idea, who knows if it actually works.”
“Looks beautiful, but it probably won’t generate any new business.”

These are the kind of comments you hear a lot if you work in advertising or marketing communications: Creativity is not the same as efficacy. Prosaic, fact-based communications do a better job of selling than conceptual, well-designed work.…read more

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Walk Your Way to Greater Creativity

Today’s organizations want their teams to be innovative, creative, solve problems and generate fresh ideas. Ironically, most employees spend their day in a way that’s least likely to foster this kind of thought: they’re sitting at a chair in an office.…read more

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