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DTZ

Global Rebrand and Identity Standards

When $2 billion commercial real estate powerhouse DTZ was spun off from UGL, Smith delved deep into the company’s businesses to help solidly position the company as a top 3 global leader. We created the DTZ brand strategy and positioning, refreshed its brand identity, developed modern design guidelines, and designed the look of the company’s updated marketing materials and web presence.

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DTZ Rebrand and Identity Standards

Global Rebrand and Identity Standards

When $2 billion commercial real estate powerhouse DTZ was spun off from UGL, Smith delved deep into the company’s businesses to help solidly position the company as a top 3 global leader. We created the DTZ brand strategy and positioning, refreshed its brand identity, developed modern design guidelines, and designed the look of the company’s updated marketing materials and web presence.