When Loyola Medicine wanted to raise awareness of its top-rated Transplant Center, Smith created a branded, multicomponent program geared to two populations: patients and referring physicians. An identity system was created for four specialties—lung, liver, kidney and heart transplant. By using the same, illustrative design style, the specialty identities work together (in department-wide materials) and on their own (for targeted communications).

Components: patient diary notebook, folder, coasters, monarch stationery, binder, and promotional items