To support Lake Forest Hospital’s move to more of an outpatient service model, Smith developed LiveWell, a healthy-living initiative (this was before every other health organization starting using the word “well”). The wellness and prevention campaign was integrated across the web site, marketing collateral, magazine articles, advertising, nutritionist-developed content, the hospital’s mobile Care Coach, and more.
Northwestern Lake Forest Hospital Caregiver Campaign
Northwestern Lake Forest Hospital Health Report
Northwestern Lake Forest Hospital Website
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