Lake Forest Hospital
Caregiver Excellence Campaign
Smith was hired to turn patient goodwill into a caregiver excellence campaign for the hospital’s physicians, nurses and other caregivers. We developed the name, visual identity and communications campaign, which included a website, signage and recognition pins. The initiative’s visual identity underscores the campaign’s central themes of excellence and sharing.
Lake Forest Hospital LiveWell Campaign
Northwestern Lake Forest Hospital Website
Northwestern Medicine Giving Matters Website
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