Giving Matters Website and eNewsletter
Northwestern Medicine set an ambitious goal of raising $260,000 for the United Way through its annual employee giving campaign. Smith designed a branded, easy-to-navigate campaign microsite designed to build interest and present employees with a clear, compelling call to action. It included a photo gallery, progress meter, email template and donation links as well as integrated campaign elements, such as posters and a mobile app.
Web + Interactive
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