Identity, Magazine Design, Media Kit
Smith worked closely with the publisher and editor-in-chief to launch a new trade magazine serving the high-end residential architect and custom builder audience. We provided naming consultation services in addition to design of the publication and its identity. To showcase the distinctive homes, covers feature little more than the identity, one focal image and minimal cover lines. The quarterly publication drew industry acclaim for its modern, clean approach, a welcome addition to the traditional trade market.
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