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Jones Lang LaSalle

190 South LaSalle Branding

When a large tenant moved out of the iconic 190 South LaSalle building in Chicago, Jones Lang LaSalleĀ had a sizable vacancy to fill. Smith developed a two-year integrated marketing program including a new brand (logo, palette, and voice), marketing materials, branded installations, special event promotion, website and an interactive large-screen presentation that repositioned the property and led to higher occupancy levels.

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190 South LaSalle Branding

190 South LaSalle Branding

When a large tenant moved out of the iconic 190 South LaSalle building in Chicago, Jones Lang LaSalleĀ had a sizable vacancy to fill. Smith developed a two-year integrated marketing program including a new brand (logo, palette, and voice), marketing materials, branded installations, special event promotion, website and an interactive large-screen presentation that repositioned the property and led to higher occupancy levels.