Leasing Commercial Real Estate
190 South LaSalle
When a large tenant moved out of the iconic 190 South LaSalle building in Chicago, Jones Lang LaSalle had a sizable vacancy to fill. Smith developed a two-year integrated marketing program including a new brand (logo, palette, and voice), marketing materials, branded installations, special event promotion, website and an interactive large-screen presentation that repositioned the property and led to higher occupancy levels.
190 South LaSalle Content Development
Jones Lang LaSalle Annual Report Writing
DTZ Rebrand and Identity Standards
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