Jones Lang LaSalle
Property Marketing + Content Development
To differentiate 190 South LaSalle from other Class A buildings, we targeted its most influential audience—Chicago real estate brokers. Our goal was to communicate the building advantages and encourage new client tours. The campaign’s straight-shooting, conversational tone strives to impress without resorting to overt salesmanship. Results included increased broker interest, new property tours, signed leases and much-improved occupancy figures for the building.