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Jones Lang LaSalle

190 South LaSalle Marketing Writing Excerpts

To differentiate 190 South LaSalle from other Class A office buildings, we developed an attention-getting piece targeted to Chicago real estate brokers who represented potential building tenants. The straight-shooting, conversational copy strives to impress without resorting to overt salesmanship. Increased broker interest led to new property tours, signed leases and much-improved occupancy figures.

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190 South LaSalle Marketing Writing

190 South LaSalle Marketing Writing Excerpts

To differentiate 190 South LaSalle from other Class A office buildings, we developed an attention-getting piece targeted to Chicago real estate brokers who represented potential building tenants. The straight-shooting, conversational copy strives to impress without resorting to overt salesmanship. Increased broker interest led to new property tours, signed leases and much-improved occupancy figures.