Jones Lang LaSalle
190 South LaSalle Marketing Writing Excerpts
To differentiate 190 South LaSalle from other Class A office buildings, we developed an attention-getting piece targeted to Chicago real estate brokers who represented potential building tenants. The straight-shooting, conversational copy strives to impress without resorting to overt salesmanship. Increased broker interest led to new property tours, signed leases and much-improved occupancy figures.