DTZ Global Rebrand
As part of Smith’s global rebrand work for DTZ, a $2 billion commercial real estate firm with strong brand recognition in Europe and Asia, environmental branding efforts included the creation of interior brand and signage standards. For corporate headquarters, modern brand elements, including the logo, DTZ “Edge” graphic element and visionary statements, were applied to lobby areas.
Northwestern Kellogg School of Management Environmental Design
DTZ Rebrand and Identity Standards
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