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University of Chicago
Booth School of Business

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

Kellogg School of Management at Northwestern University

Environmental Design

As the Kellogg School of Management at Northwestern University readied to roll out its updated brand, Smith was asked to create environmental design to brand the walls and reinforce the Dean’s vision for the school. Bold, colorful large-scale designs now greet students, faculty, recruiters and alumni in the school’s Evanston, Chicago and Miami buildings.

DTZ

Environmental Branding

As part of Smith’s global rebrand work for DTZ, a $2 billion commercial real estate firm with strong brand recognition in Europe and Asia, interior brand and signage standards were created. For corporate headquarters, modern brand elements, including the logo and DTZ “Edge” graphic element, were applied to all-glass conference rooms and lobby walls.

NORC at the
University of Chicago

Interior Environmental Branding

NORC is an esteemed institution that has served the public interest through objective social science research since 1941. To tell its story, Smith created large-scale exhibits that highlight NORC’s landmark studies, historic milestones and its influence on the shaping of public policy. The installation adds visual interest to NORC’s interior and reinforces the impact of the organization’s work.

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Chicago Booth Harper Center Exterior

Harper Center Exterior Branding

Chicago Booth selected Smith to design branded signage and donor recognition elements for its new facility. Smith studied the building’s access points and developed a range of design executions and materials for the school. On the exterior, dimensional steel lettering lends dramatic effect to the center’s new name, while blending seamlessly into the building’s clean lines.

Northwestern University Kellogg School of Management Environmental Design

Environmental Design

As the Kellogg School of Management at Northwestern University readied to roll out its updated brand, Smith was asked to create environmental design to brand the walls and reinforce the Dean’s vision for the school. Bold, colorful large-scale designs now greet students, faculty, recruiters and alumni in the school’s Evanston, Chicago and Miami buildings.

DTZ Environmental

Environmental Branding

As part of Smith’s global rebrand work for DTZ, a $2 billion commercial real estate firm with strong brand recognition in Europe and Asia, interior brand and signage standards were created. For corporate headquarters, modern brand elements, including the logo and DTZ “Edge” graphic element, were applied to all-glass conference rooms and lobby walls.

NORC Environmental

Interior Environmental Branding

NORC is an esteemed institution that has served the public interest through objective social science research since 1941. To tell its story, Smith created large-scale exhibits that highlight NORC’s landmark studies, historic milestones and its influence on the shaping of public policy. The installation adds visual interest to NORC’s interior and reinforces the impact of the organization’s work.

NORC at the University of Chicago. NORC at the University of Chicago. NORC at the University of Chicago.