A fresh brand was launched to kick off Artesia General Hospital’s plans for growth. We created a mark and identity system that were flexible enough to work today as well as into the future. As its reach expands in New Mexico, the organization plans to simplify its name to Artesia Health. Brand extensions were created for its foundation, medical specialties and physician practices.

Smith worked closely with the publisher and editor-in-chief to launch a new trade magazine serving the high-end residential architect and custom builder audience. We provided naming consultation services in addition to design of the publication and its identity. To showcase the distinctive homes, covers feature little more than the identity, one focal image and minimal cover lines. The quarterly publication drew industry acclaim for its modern, clean approach, a welcome addition to the traditional trade market.

Marketing corporate milestones can pay dividends by enhancing client relationships and bolstering employee pride. HPA, an award-winning architecture, planning and interior design firm, chose Smith to compose its 30-year anniversary monograph. The gorgeous coffee table-style book celebrates the firm’s evolution, its passion for place making, and conveys its gratitude for the clients who make their work possible. The 170-page tome showcases the firm’s progressive work throughout the country, with its mix of design/build and rehab/revitalization projects. Content was written from extensive team interviews and brought to life with photography and architectural drawings.