Identity, Magazine Design, Media Kit
Smith worked closely with the publisher and editor-in-chief to launch a new trade magazine serving the high-end residential architect and custom builder audience. We provided naming consultation services in addition to design of the publication and its identity. To showcase the distinctive homes, covers feature little more than the identity, one focal image and minimal cover lines. The quarterly publication drew industry acclaim for its modern, clean approach, a welcome addition to the traditional trade market.
Hartshorne Plunkard Architecture Monograph
HPA, an award-winning architecture, planning and interior design firm, chose Smith to compose its 30-year anniversary monograph. The gorgeous coffee table-style book celebrates the firm’s evolution, its passion for place making, and conveys its gratitude for the clients who make their work possible. The 170-page tome showcases the firm’s progressive work throughout the country, with its mix of design/build and rehab/revitalization projects. Content was written from extensive team interviews and brought to life with photography and architectural drawings.
Lake Forest College
Working with Lake Forest College admissions and recruiting staff, Smith wrote, designed and art directed the photography for the school’s Viewbook. The impactful, oversized piece prioritized students’ educational outcomes—rewarding careers—by showcasing the benefits of the school’s outstanding career services program, comprehensive internship opportunities and accessible faculty.
Jones Lang LaSalle
190 South LaSalle Marketing Writing Excerpts
To differentiate 190 South LaSalle from other Class A office buildings, we developed an attention-getting piece targeted to Chicago real estate brokers who represented potential building tenants. The straight-shooting, conversational copy strives to impress without resorting to overt salesmanship. Increased broker interest led to new property tours, signed leases and much-improved occupancy figures.