The Nursing department had stories, data and goals to report—apart from the hospital—that support its prestigious Magnet designation. Smith designed an interactive HTML-based annual report that reinforces their exceptional work and reporting data. The microsite is housed on the hospital’s site, and can also be shared via portable USB drives in order to maximize access for readers.

When global manufacturing giant ITW redesigned its website, Smith saw a brand building opportunity. The new site reinforces ITW’s history of innovation and proprietary business processes. It also integrates the company’s growing social responsibility and community relations efforts, as well as its career opportunities. Additionally, a strong content management system enables ITW’s internal team to update content as needed.

Northwestern Medicine set an ambitious goal of raising $260,000 for the United Way through its annual employee giving campaign. Smith designed a branded, easy-to-navigate campaign microsite designed to build interest and present employees with a clear, compelling call to action. It included a photo gallery, progress meter, email template and donation links as well as integrated campaign elements, such as posters and a mobile app.

Northwestern Lake Forest Hospital’s original website was sorely outdated, having been patched together over the years by individual departments. As part of a larger brand refresh, Smith redesigned the site to meet specific patient needs, and highlight popular services and useful tools, such as “find a physician” and “pay my bill.” The site was built with robust back-end hosting, user-centered functionality, and content management tools.