Smith Design Co. is a marketing communications firm that crafts insightful, strategic solutions for organizations on the cusp of change. Whether you are introducing a new brand, repositioning operations, expanding into new markets or facing an IPO—you can count on us to help you tackle the challenges that lie ahead.

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Brand Development
LFH Brand Development

A new approach to hospital fundraising

Northwestern Lake Forest Hospital frequently receives emails, cards and letters from patients touched by an unusually kind or attentive clinician. Was there a way to share these thoughts... more >>

Interactive Design
ITW Interactive Design

Achieve more from website redesign

When Fortune 200 manufacturing company Illinois Tool Works (ITW) decided to update its website, Smith saw a brand building opportunity. The former site functioned primarily as a generic directory... more >>

Environmental Branding
Charles Harper Center Signage

Balancing naming and design

The University of Chicago Booth School of Business asked Smith to help it resolve a facilities challenge: How do you balance the aesthetics and design of a space, with the commercial sponsorship or donor recognition required... more >>

Marketing Collateral
LFH Brand Development

Complex Organization Change, Simple Design

Smith has partnered with global manufacturing giant Illinois Tool Works (ITW) for many years to create annual reports. These pieces have been carefully written and designed to share inspiring profiles of select businesses, celebrate milestones and convey key brand... more >>

Interactive Design
LFH Department of Nursing Annual Report

Alternatives for small, specialized reports

A smaller entity within a larger organization often has its own reporting needs. The Nursing Department of Northwestern Lake Forest Hospital had stories, data and goals to report—apart from the hospital—that support the prestigious Magnet designation it earned... more >>

Environmental Branding
ITW Environmental Branding

Open Spaces Create Branding Opportunities

The old days of using dark paneling and generic artwork to decorate corporate offices are over. ITW wanted functionality and a strong brand presence to liven up its boardroom... more >>

Marketing Collateral
Lake Forest Hospital Health Report

Targeting health care decision-makers

Northwestern Lake Forest Hospital knew that educated, insured women with children—a desirable demographic for the hospital—make the majority of a family’s health care decisions. The hospital was already targeting Health Report, its patient/prospect magazine, to select zip codes. Why not make it more relevant to this group... more >>

Marketing Collateral
ITW Marketing Collateral

Showcasing Corporate Social Responsibility

ITW is making a concerted effort to reduce its carbon footprint and make its resource-intensive operations more sustainable. The company faces additional sustainability challenges due to compliance rules... more >>

Marketing Collateral
NORC Marketing Collateral

Illustrating the value of research

As a research partner to major government entities and non-profits, NORC produces volumes of data with a far-reaching impact on public policy and society. NORC asked Smith Design to help bring this data to life in its 2011 Annual Report... more >>

Brand Development
ITW Employment Brand

Connecting employees worldwide

Ask an ITW employee where he or she works, and you’ll hear "Miller," "Avery," "Hobart"—or any of the 800 brands that comprise ITW across 57 countries. Employees strongly identify with their business unit brand and geographic location, and not necessarily with ITW... more >>

Marketing Collateral
Lake Forest Hospital History Book

History as a marketing tool

Telling the story of an organization’s past can provide a competitive advantage, especially after a major organizational change. When Lake Forest Hospital—a 110-year-old, independent community hospital... more >>

Interactive Design
H&FC Website

Repositioning through redesign

Northwestern Lake Forest Hospital's health and fitness centers are luxurious, state-of-the-art facilities with a vast range of classes and amenities. But you wouldn't have known that by looking at the website... more >>

Advertising
ITW Advertising Billboard

Saying thanks in a bold way

When ITW celebrated its 100-year milestone, it took the meaningful step of thanking those that made it possible—its employees—on key billboards throughout the Chicagoland area. Smith designed the billboard... more >>

Brand Development
190 Brand Development

Creating an Exclusive Position

When a longtime tenant moved out of the iconic 190 S. LaSalle property in the heart of Chicago’s financial community, real estate services firm Jones Lang LaSalle came to Smith for help. The former tenant had taken up a large portion of the property, and the move created... more >>

Brand Development
LFH Brand Development

A promise to LiveWell

Lake Forest Hospital holds a special niche, increasingly rare in healthcare: the personalized feel of an independent community hospital in Illinois' most exclusive community, with the cutting-edge technology and specialists usually associated with larger, academic institutions. As the hospital... more >>

Brand Development
LFH Brand Development

An exhibit company gets a new look

Smith has relied on the ingenuity and fine craftsmanship of EDE, a trade show, museum and architectural company, to help bring many concepts to life for our clients. So we were delighted and flattered when they asked us to redesign their own collateral and online presence... more >>

Marketing Collateral
NORC Marketing Collateral

From environmental design to the printed page

A point of pride at NORC at the University of Chicago, one of the top academic research firms, is the large wall exhibits designed by Smith that adorn its Chicago headquarters.The exhibits' vivid photography and intriguing stories... more >>

Advertising
NLFH Glenview Imaging Ads

Tapping into testimonials

Northwestern Lake Forest Hospital has one of the region's largest networks of diagnostic imaging (X-ray, MRI, CAT scans) testing. And unlike many in-hospital labs, the centers offer fast appointments and results, digital technology, easy parking, and... more >>

Interactive Design
EDE Website

Trade Show company gets its own showcase

When one of our favorite vendors asked Smith for help with marketing efforts, we jumped at the chance to showcase the incredible craftsmanship and creativity of their work. EDE Corporation offers comprehensive fabrication services for business trade shows... more >>

Environmental Branding
LFH Brand Development

Bring company history out of the archives

NORC at the University of Chicago is a highly influential research institution that has served the public interest through objective social science research since its inception in 1941. To reflect the organization's significant contributions to society, a minimalist, hallway-length timeline engages... more >>

Advertising
NLFH Brand Ads

Leveraging Consumer Opinion

Not long after the two institutions merged, both Lake Forest Hospital and Northwestern Memorial Hospital were selected as the top choice among consumers across multiple clinical categories... more >>

Marketing Collateral
2010 Dean's Vision

stories + stats =
stronger fundraising

A long-time client, the University of Chicago Booth School of Business, asked Smith to take over its 2010 Dean’s Vision—a publication indispensable to its recruitment and fundraising efforts... more >>

Environmental Branding
Chicago Booth Environmental Branding

Do your walls work as hard as you do?

Look around at the open spaces in your organization. Are you missing opportunities to extend or reinforce your brand? Smith transformed several blank walls within the University of Chicago's Harper Center with vivid, life-size portraits of students, alumni and faculty... more >>

Environmental Branding
LFH Brand Development

Finding
Your Way

When organizations build or expand their facilities, too often the notion of "wayfinding"—clear, branded signage that gets people where they need to be—is an afterthought. Over the years Smith Design has collaborated... more >>

Marketing Collateral
Lake Forest Hospital 2008 Annual Report

Reports that shift perceptions

For a recent annual report, Lake Forest Hospital sought to showcase the exceptional physicians, top-ranked services and clinical expertise found at its facilities. Although local healthcare consumers value the community hospital... more >>

Environmental Branding
ITW Patent Room

How do you pay tribute to innovation?

ITW is one of the world's largest manufacturing corporations, with a history of innovation spanning nearly 100 years. Much of the company's growth and leadership has been due to discoveries by employees on-the-job that led to patent-protected products... more >>

Interactive Design
LFH Website

Hospital website puts patients first

As part of a larger effort to refresh the Lake Forest Hospital brand, Smith redesigned the hospital’s web site, integrating patient-focused images as well as content created from other marketing tactics...more >>

Environmental Branding
Environmental Branding

A showcase for industry expertise

The phrase “we’re there” is one that you'll often hear at ITW, a leading, global industrial manufacturer. That's because ITW's products can be found in everything from cars and mobile phones, to wind farms and suspension bridges... more >>